Based in Edinburgh, The Business PR is an independent, versatile agency founded in 1989. Big enough to count and small enough to care, we like to challenge traditional thinking about PR and bring fresh ideas to the marketing mix.
Based in Scotland, but operating wherever you need us to be, we harness the power of proactive PR to make a real difference to your profile, productivity and profits. We ask our clients to stop and think. To challenge the easy and obvious way of doing anything. To understand that getting your message across in the right way, at the right time, to the right people can be the secret of success.
Carol is driven by success for her clients. Her deep understanding of and fascination with business means she contributes more than just communications to business growth. She has spent the last 34 years in the public relations and marketing profession. With an honours degree from Aberdeen University, she began her career in fundraising where PR and communications were essential; with leading charities Help the Aged and Oxfam.
She was an early president of the Institute of Fundraising managers where she was made a Fellow for her contribution to training and raising the standards of fundraising in Scotland. She founded The Business in 1989 after a spell at Strathearn Advertising at that time part of the John Martin motor group, and as senior marketing officer with one of the leading local tourist boards, Loch Lomond, Stirling & Trossachs which was funded by three local authorities.
She has grown The Business to be one of the best independent middle sized agencies in Scotland with a fine reputation for getting results, respect from the media and a quality client list.
When the Business was based in Falkirk, Carol founded Central Women, a businesswomen’s club which encouraged networking and building confidence amongst those seeking to set up their own businesses and other professionals. It quickly grew to 140 members. She has created and directed a week long celtic music festival in Barbados raising the required sponsorship to bring international musicians to the island, and working closely with tourism businesses there to encourage them to “grasp the thistle”. This event has enjoyed international acclaim.